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"Andrew is a rare breed that combines entrepreneurial
intensity and operational discipline. He helped us think through a
new research sector, was self-directed, and came through as promised.
I would recommend him and his firm without question."
-- Seth Goldstein, Majestic Research
This describes some more examples of ways Andrew has
helped other companies succeed:
Direct-response packages increase profits by over $5 million |
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Created direct-mail packages for The 100 Greatest Books Ever Written,
a heavily-marketed subscription program, which generated responses over
15% greater than previous packages. Edited copy. Oversaw design.
Produced personalized marketing pieces. Ensured successful
fulfillment. |
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Paid-subscription website generates over $1 million in first 10
months |
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Built an interactive website based on
the book Change One: The Breakthrough
12-Week Eating Plan: Lose Weight Simply, Safely & Forever,
charging subscribers $9.95/month to participate. Developed technical
specs. Oversaw all editorial. Managed development of all marketing
materials. Arranged for marketing via magazines, book, websites,
search engines, radio, and extensive public relations campaign (Larry
King, Today Show, CNN). Prepared Customer Service policies and
materials. |
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8000
autographed leather-bound copies of Shirley Temple Black’s autobiography
sold-out in 9 days |
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Licensed the book from its publisher.
Created direct-mail marketing package. Arranged for autograph
signatures. Priced product at $125. Identified mailing lists to send
offer. Managed financials and budget. |
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In-house
media sales department generates over $3 million in first year |
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Took over internet company’s media
sales effort from an outsourced agent and brought revenues from under
$100K to over $3 million by building a nationwide salesforce from
scratch. Hired entire staff. Created media kit. Defined
advertising products offered. Set prices. Trained operations
staff. Installed the required technology systems. |
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Over 150K
new members respond to upsell of television ad, for $1.5 million profit |
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Prepared co-brand of company’s discount membership
service for a national infomercial company receiving
millions of television-generated phone calls each month. Negotiated
contract. Set business terms. Completed due diligence. |
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